Advanced Ad Server
Accurate Campaign Data
Utilizing Doubleclick’s advanced Ad Server to deliver advertising messages across channels to your target audience, Mogo is able to measure advertising interactions at the individual level. This means we can tie digital interactions back to one user across display, video, mobile, social, direct buys, search, Pandora and more.
Mogo effectively de-duplicates metrics that can be double-counted as a result of marketing to specific media channels. This unique ability is exclusive to DoubleClick technology and enables us to make better investment decisions and effectively optimize campaigns for our partners and clients.
See Mobile’s True Impact With Cross-Device Measurement
Mogo possesses the revolutionary ability to measure conversions across devices. Cross-Device Measurement from DoubleClick allows Mogo to tie a marketing message delivered on one device to a later purchase or conversion on a different device.
So what can Mogo Measure?