At Mogo Interactive, our expertise combined with innovative DoubleClick technology, allows us to place our clients at the center of the ever changing online advertising ecosystem. Our breadth and expertise offers institutions the opportunity to discover and capture prospective students at every stage of the consideration funnel from inquiry to enrolled.
Our innovative approach is about focusing on your specific goals then creating a customized strategy that spans every media channel: display, video, mobile, social, native, and search.
Click HERE to download the The Higher Ed Digital Marketing Handbook 2.0!
We attended the AMA Symposium for the Marketing of Higher Education from November 12th to November 15th in Atlanta. We presented a Breakout Session on the third day of the conference with Houghton College:
See, Think, Do, Care: How to Centralize Your Digital Advertising Efforts, Define Key Benchmarks, and Drive More Applications
Date/Time: Tuesday, November 14, 2017 at 1:45PM – 2:30PM
Speakers: Jeff Babbitt, Director of Marketing and Communications, Houghton College; Doug Mowbray, CEO, Mogo Interactive
Description: How do you measure marketing’s impact on your admissions and enrollment activity? See how Houghton College partnered with digital partner Mogo Interactive to define key metrics and objectives at every stage of their marketing funnel, resulting in a 17% YOY application increase!
We hope that you had a chance to see the presentation or chat with one of us! If not, plese reach out because we would love to chat with you about how we can help your university grow.