One Stop Digital Marketing for Public Media

At Mogo Interactive our expertise, commitment to Public Media, and use of innovative DoubleClick technology allows us to make a tangible impact for partner stations.

Capture prospective donors and members at every stage of the consideration funnel from interest to membership and donation.

Our innovative approach spans every media channel: Display, Social, Video, Mobile, and Search.

Learn how your station can grow with Mogo.

Public Media Development and Marketing Conference 

Were you at PMDMC? We hope that we got a chance to connect with you there. If we missed you, we would love to chat with you now!

Mogo Interactive presented a Sponsor Showcase at PMDMC called "Driving Revenue Through a Holistic Digital Marketing Approach" on July 7, 2017 from 11:15 AM to 12:15 PM in Continental 3 at the Hilton San Francisco Union Square.

The first half of the Showcase focused on driving revenue through a holistic approach to digital marketing by combining strategy, tactics, planning, and technology to bring all of your channels and efforts together to attract donors and generate trackable revenue for your station.

The second half of the Showcase focused on how Mogo can help you drive revenue and grow your audience through Audience Extender. Audience Extender is a new and innovative sponsorship asset that enables sponsors to connect with your station’s audiences online. Learn how sponsorship teams at stations like Capital Public Radio are leveraging their online audience to create Audience Extender for their sponsors while driving revenue and deepening their relationship with sponsors.

Public Media Case Studies 

New York Public Radio: Spring Fund Drive 2017

New York Public Radio 1.pngNew York Public Radio (NYPR) is a not-for-profit corporation, incorporated in 1979, and is a publicly supported organization. WNYC and WQXR are two of the eight stations that make up NYPR. Download this case study to learn how Mogo helped WNYC and WQXR drive local listeners to their sites, prospect to new donors, members, and non-members, and remarket via display and Facebook.

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KPCC: Driving Donations & Converting Donors

kpccKPCC is a public media network that operates from Santa Barbara down to LA and Orange County. Download this case study to learn how Mogo helped KPCC increase revenue during their Fall Fund Drive by acquiring new members, increasing donation amounts, re-engaging lapsed donors, and up-selling single donors to sustaining donors.

 

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Public Media Stations We've Helped Grow

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Mogo has been working their hearts out to help us smartly market KPCC in the digital space. We couldn't have met our digital fundraising goal without Mogo's help, and they’ve turned our Google grant into marketing gold for us.  

- Alex Schaffert |Director of Digital Marketing, KPCC, Los Angeles

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Working with Mogo has helped elevate our digital strategy. They have an in-depth understanding of the complex digital marketplace. We look forward to learning and growing with them and recommend them very highly. 

- Constance Crawford |Director of Marketing & Public Relations, Capital Public Radio Sacramento

 

Technology & Accolades

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