Mogo Privacy Policy

Privacy Policy & Opt Out

Mogo Marketing + Media, Inc., the parent company of Mogo Interactive and MogoARTS Marketing, referred to as “Mogo”, is committed to protecting consumer privacy and respecting your right to choose as it relates to advertising and the data used to help serve ads relevant to consumers.  Mogo helps advertisers connect with consumers who are interested or who could benefit from the advertisers’ products. See below for our complete Privacy Policy or to opt out of receiving relevant ads served by us.

The following are Mogo’s promises to consumers:

  • We use non-personalized data to serve relevant ads to consumers
  • We use cookies to help match that non-personalized data to consumers around the Internet
  • We collect non-personalized data about users (which may include information like: sites visited, ads seen, search keywords used, ads clicked, shopping information).
  • We do NOT use personally identifiable information to choose what ads to serve to users
  • We do NOT target users who we know are under the age of 13 unless there is explicit parental consent and opt-in
  • We do NOT use any individual level data about health conditions, or specific financial account information to serve behaviorally targeted ads unless a user has explicitly opted in to such ads
  • We do NOT serve ads based on an individual’s sexual orientation or any individual’s visits to sexually explicit websites
  • We do NOT target users in the European Union or users within the European Economic Area.

Mogo is highly committed to following the OBA Principles and as a member of the Digital Advertising Alliance and Network Advertising Initiative: NAI is in compliance with the industry’s Self-Regulatory Code and GDPR compliance standards. Click here if you would like further information regarding these principles.

Please contact hello@mogointeractive.com for any questions about Mogo privacy, security, and data practices. Please see below for our complete Privacy Policy.

If you would prefer not to have Mogo serve you relevant ads, you may opt-out here


PRIVACY POLICY

Effective: January 7, 2015, updated May 24, 2018

Mogo (“we”, “us”, or “our”) is an online advertising and technology platform headquartered in the United States. We provide this privacy policy to inform you about how our technology platform (“Technology”) processes information on behalf of online advertisers, website owners, data providers and other businesses that use our services (our “Clients”). This policy also outlines our privacy practices for our corporate website, which is located on our website,  mogointeractive.com.


PRIVACY PRACTICES FOR MOGO

Information Mogo Does and Does Not Collect

Information we collect in-directly

If you visit our website, we collect non-personally identifiable information including, but not limited to:

  • Your unique IP address
  • Date and time of ad requests
  • Website pages you have viewed
  • Browser type you are using (Firefox, Chrome, Explorer, etc.)
  • Referring URL (of the website that directed you to the website you are viewing)
  • Internet Service Provider
  • Your computer’s operating system (Windows, Mac, etc.)
  • Non-PII from Clients or other third parties

The following  that we do NOT collect:

  • We do not collect personal information, as defined in the Children’s Online Privacy Protection Act (“COPPA”), from users we have actual knowledge are under the age of 13 or from sites directed to children under the age of 13 for OBA, nor do we engage in OBA directed to children we have actual knowledge are under the age of 13 except as compliant with the COPPA.
  • Mogo also does not collect or use financial account numbers, Social Security numbers, pharmaceutical prescriptions, or medical records about a specific individual for Online Behavioral Advertising.

Information we collect directly from you:

We receive Personal Data directly from you when you provide us with such Personal Data via forms, direct contact or other , including without limitation the following:

  • First and last name
  • Email address
  • Location information (limited to city, state, zip code, country, and time zone)
  • Employment history
  • Links to your social media accounts
  • Any other information you choose to share publicly on the Services, for example, anything you post to a public part of your Profile or an online classroom on the Services

How We Use Your Information

Mogo uses non-personally identifiable information to target and serve relevant advertising to consumers and to perform attribution analysis or other analytics regarding advertising audiences. Mogo  does NOT use any personally identifiable information to serve advertisements to consumers, and we do not sell any of your personally identifiable information. We do not actively target and collect data on members of the European Union or users within the European Economic Area.


Cookies and Web Beacons

In order to help make the online advertisements more relevant to users, Mogo uses the standard “cookies” feature of major browser applications that allows us to store a small piece of data on users’ computers about users’ visits to certain websites. We also use cookies to understand users’ browsing and buying activities so that we can measure the success of online advertising campaigns we run.

Cookies are small text files that web servers typically send to a user’s computer when they visit a website. Cookies are stored as text files on a user’s hard drive, and can be accessed by web servers when the user visits a website or views an advertisement. Cookies are used by companies to collect and send information about a user’s website visit – for example, number of visits, average time spent, pages viewed, navigation history through the website, and other statistics. This information helps companies improve a user’s online experience in many ways: for example, by allowing companies to monitor website performance, making the website easier to use, measuring the effectiveness of their promotional placements, and tailoring their website (including the ads and offers they receive) to better match a user’s interests and preferences.The cookies placed by Mogo cannot be used to access any other data on a user’s hard drive, or to personally identify them. Users who prefer not to accept cookies can set their Internet browser to notify them when they receive a cookie or to prevent cookies from being placed on their hard drive.

The Mogo cookie is set to expire after one year, this expiration is a sliding window, meaning it resets itself after any interaction occurs.

Mogo also uses web beacons (also known as 1×1 gifs), along with cookies, to determine if a user has visited a particular website. These beacons aid in providing more relevant advertising to the user. They also help the success of an advertising campaign. They do not provide any personally identifiable information.


Opt-Out From Our Cookies

If you’d like to opt-out from having Mogo collect your non personally identifiable information, please click on the opt out button on this page. When you opt out, we will place an opt-out cookie on your computer. The opt-out cookie tells us not to collect your non-personally identifiable information to tailor our online advertising campaigns. Please note that if you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choices. Please also note that if you choose to disable this function, your online experience may be diminished and some features may not work as they were intended.

The online advertising industry also provides websites from which you may opt-out of receiving targeted ads from our data and advertising partners. You can access these, and also learn more about targeted advertising and consumer choice and privacy, at aboutads.info and at networkadvertising.org/choices/


Information Sharing

Mogo may share aggregated, non-personal information with Clients in connection with reporting and accounting needs as well as with other unaffiliated third parties for various purposes such as statistical or educational analysis. In some instances we may share Client contact information in an offline process that includes  personally identifiable information—like name, email address and company—with select service providers and partners of Mogo who provide relevant services for our Clients. None of this personally identifiable information is tied to you the user or any cookied user in Mogo.

We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.

Also, in the event Mogo is merged into another company, or another company acquires all or substantially all of Mogo’s assets, including, without limitation, in the event of bankruptcy, all data compiled or owned by Mogo may be among the items transferred in that transaction. In such event, all the data will continue to be governed by this policy.


Data Storage and Security

We retain the non-Personally Identifiable Information collected for up to 180 days from the last time we see a user. After 180 days the data is stored in aggregate for up to three years.  In instances where local laws are more stringent, we adhere to the local laws where we are doing business.

The security of your information is important to us. Mogo has implemented reasonable security measures to prevent the loss, misuse, and alteration of the information that Mogo collects, but we make no assurances about our ability to prevent such loss, misuse, to you or to any third party arising out of any such loss, misuse, or alteration.


Changes To Our Policy

We may revise this policy at any time. Any changes and/or updates to the policy will be updated directly on this page. We encourage you to visit this page periodically to review our current privacy policy so that you will always know what information we gather and how we may use that information. In the event we make any material changes to this policy we will advise our Clients of such changes in advance.


Contacting Us

Should you have any questions in regards to this policy or Mogo’s privacy practices, please contact our representatives at the following email and they will be more than happy to clarify and assist you in any way possible: hellot@mogointeractive.com, or by mail at:

Mogo Marketing & Media, Inc.

27 Tamal Vista Blvd., #207

Corte Madera, CA 94925

 

PRIVACY PRACTICES FOR OUR WEBSITE

Information We Collect On Our Website

On the Careers or Contact sections of the Website, we may collect  personally identifiable information. The information that Mogo records is only used to reply to job inquiries or contacts and is later on erased with no further use. Mogo does not match any of this data with the cookies-based data Mogo collects.

We may also collect non- personally identifiable information from visitors to this Website for a variety of reasons including to streamline website usability.


Third Party Websites

The Mogo Website may contain links to and advertisements for websites operated by third parties whose privacy practices may differ from ours. While we endeavor to associate only with reputable entities, Mogo is not responsible for the privacy practices of these other websites. We encourage you to check the privacy policies of all websites that you visit.


Updating / Deleting your PII

If you’d like us to update, correct, delete, or deactivate any PII that you have provided to us on this Website, please re-submit your contact information on the Contact page or send your request to us at hello@mogointeractive.com and we will process your request within a reasonable period of time after receipt.

 

Acceptance of this Policy

Your use of our Site, including any dispute concerning privacy, is subject to this Privacy Policy and the. BY USING OUR SITE, YOU ARE ACCEPTING THE PRACTICES SET OUT IN THIS PRIVACY POLICY. We reserve the right to modify this Privacy Policy at any time by posting the changes on this page. Please check the revision date at the bottom of this page to determine if the policy has been modified since you last reviewed it. Your continued use of any portion of our Site following posting of the updated Privacy Policy will constitute your acceptance of the changes. EFFECTIVE DATE. This privacy policy was last revised on May 28, 2018.

Boost your 2015 Digital Advertising

Boost your 2018 Digital Advertising

Did you know you could be wasting 26% of your advertising budget?

Download the 5 Steps to Online Marketing Success article to learn how to execute effective and measurable digital campaigns.

DOWNLOAD THE STEPS
4 pillars of digital marketing
acquire new customers
retain your customers
find up-sell opportunities
re-activate lost customers
connect, engage, activate