This downloadable case study overviews how Ringling Bros. and Barnum & Bailey® Circus uses cross-device measurement from DoubleClick by Google to boost conversions and ROI. The goals were to measure mobile walk-up sales for the shows, understand the customer journey across devices, and improve mobile ad spending and conversions.
This downloadable case study overviews how Houghton College and Mogo Interactive tackled the college's aggressive enrollment goals and centralized their digital marketing efforts. Houghton's campaign objectives included: building brand awareness, targeting prospective students, promoting/highlighting various programs, and driving conversions to request information, visits, and applications.
This downloadable case study showcases the results of KPCC's Fall and Spring campaigns with Mogo Interactive. Their objectives for these campaigns included: acquiring new members, increasing donation amounts, re-engaging lapsed donors, and up-selling single donors to sustaining donors. The case study will discuss the technology used, the strategy applied, and the management of their Google Grants.
This downloadable article providestips on how to stay on top of emerging advertising technology, how to measure what matters most to an organization, how to ensure that campaign performance data is accurate, how to reach customers on premium websites, and how to use customer files to reach them online.
This downloadable case study overviews how Tampa Bay Lightening worked with Mogo to strongly support their marketing objectives, including delivering important traffic to their website and ticketing pages. The two major campign goals were to increase season-long and single ticket sales for the 2015-16 season and to drive overall website traffic and brand/team awareness.